Pasha Brands Announces Acquisition of Premium Extracts Brand Beard Brothers Collective

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VANCOUVER, British ColumbiaOct. four, 2019 /CNW/ — Pasha Brands Ltd. (“Pasha“) (CSE: CRFT) (CSE: CRFT.CN) (OTC: CRFTF) (FSE: ZZD), Canada’s largest craft cannabis brands organization, has announced the acquisition of the Beard Brothers Collective brand. Beard Brothers was previously utilized by an established provider of craft cannabis concentrates, extracts, tinctures, oils, flower, topicals, edibles, rosin, distillate, and isolates, primarily based in Victoria, BC.

Founded in 2014 by brother-and-sister duo Bradley and Elissa Macauley, the Beard Brothers brand was previously linked with a non-profit, medicinal cannabis provider. Getting worked closely with physicians and authorities in cannabis therapy for years, the Macauley’s had been devoted to supplying shoppers access to top quality items that met their requirements. The Macauley’s award-winning concentrates and sophisticated extraction technologies have been lauded by producers and shoppers alike. Pasha hopes to make items offered below the Beard Brothers via legal retailers across Canada after October 17, 2019.

“The Beard Brothers brand feels correct at dwelling with Pasha, assisting to shape the new cannabis movement,” mentioned cofounder Bradley Macauley, reacting to the news. “Elissa and I definitely really feel blessed to be in a position to share our like for this sacred plant with our communities and the globe, and we’re grateful our items will attain much more persons thanks to Pasha.”

Pasha has acquired all of Beard Brothers Collectives’ trademarks, names, and intellectual house and will launch the brand in the Canadian regulated industry in the coming months. Currently, Beard Brothers Collective items have been incorporated in a number of item supplying packages presented to provincial wholesalers, including Ontario and British Columbia.

“Adding an established brand like Beard Brothers to our family members of craft cultivators and purveyors shows that Pasha is setting the bar for craft items in all locations, such as extracts and concentrates,” said Patrick Brauckmann, Executive Chairman of Pasha Brands. “Bradley and Elissa have definitely captured the essence of craft, each with their premium items and their patient-initial model. We’re committed to upholding that dedication as we prepare to offer Canadian cannabis shoppers with access to these amazing items.”

Pasha is also pleased to announce the appointment of senior Vice-President of Southern Glazier’s Wine and Spirits Doug Wieland to it is Board of Directors. As a new member of the Board, Doug will join fellow directors Patrick BrauckmannRosy MondinScott Walters, and Hugo Alves. Wieland has spent more than a decade operating in beverage alcohol distribution in Canada, the majority of that time at Southern Glazer’s Wine &amp Spirits, the world’s biggest distributor of beverage alcohol. Earlier this year, he oversaw the launch of a wine division focused on developing the company’s enterprise across the Canadian industry.

In July, Pasha signed an agreement with Terrific North, a firm established by the owners of Southern Glazer’s and Canada’s first national sales broker for legalized adult-use cannabis, to distribute Pasha’s craft cannabis items throughout Canada. The agreement will give Pasha access to Terrific North’s nationwide sales and distribution network, which involves skilled sales and marketing and advertising teams, established relationships with all government cannabis distribution boards, as nicely as coverage with Canada’s numerous private retailers.

“Having spent the previous year meeting the Pasha group and craft producers in BC Craft’s provide chain, we think that the subsequent major move in Canada’s cannabis sector will be craft items,” Wieland mentioned at the time. “I am thrilled to be joining Pasha’s Board just as Canada’s legal cannabis industry prepares to usher in a new wave of customer items.”

“Doug’s skillset lends itself completely to our operational program at Pasha,” mentioned Executive Director Patrick Brauckmann in reaction to the news. “His expertise at the head of one particular of the world’s biggest beverage alcohol distributors is an outstanding asset to us, and I’m incredibly a great deal hunting forward to operating alongside him as we appear to make Pasha the world’s most recognized craft cannabis brand.”

About Pasha Brands

Primarily based in Vancouver, British Columbia, Pasha is a vertically integrated, prohibition-era brand home firmly rooted in BC’s craft cannabis market, which boasts an international reputation. With established capabilities in cannabis cultivation, genetic investigation and improvement, item processing, and retail, Pasha is uniquely positioned in the new legal cannabis industry via its network of hundreds of craft cannabis suppliers below the Pasha umbrella.

Pasha subsidiary, Medcann Well being Merchandise Ltd., is a Well being Canada licensed cultivator and processor with a licence to sell healthcare cannabis items in Canada.

Pasha and BC Craft are also creating a craft cannabis campus, which is devoted to bringing craft top quality into the newly legal cannabis industry in Canada. BC Craft is driven to help craft growers in getting safety clearance and licensing to develop as micro-cultivators, specializing in education and compliance to bring growers into the regulated cannabis provide industry.

Pasha’s typical shares trade on the CSE below the symbol “CRFT” and on the FSE below the symbol “ZZD”.

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