espite becoming pricey and from time to time uncommon, cannabis is not generally regarded as a luxury great. It is also closely related with slovenly, underperforming young guys to convey wealth or style. But as cannabis becomes much more acceptable and the customer base grows to involve much more ladies and affluent pros, some providers are aiming to turn into prestige brands.
With restricted possibilities to promote, packaging is a single of the couple of methods a brand can catch a customer’s eye. It is also how aspiring major-shelf brands signal their ambitions. California’s Canndescent, which calls itself “ultra-premium”, utilizes a burnt orange motif in a nod to the French style property Hermes. Yet another California brand, Beboe, was co-founded by a celebrity tattoo artist, Scott Campbell, and its pastille edibles – “candy tarts of bouginess” – come in beautiful small tins. Quite a few dispensaries attempt to attract affluent shoppers by fashioning themselves soon after art galleries and boutiques.
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