DETROIT, Aug. 15, 2019 /PRNewswire/ — PRESS RELEASE — At the Benzinga Cannabis Capital Conference, Green Peak Innovations (GPI) CEO Jeff Radway announced that the Michigan medical cannabis company has agreed to exclusively license Short’s Brewery brand to produce a line of edibles and infused beverages.
« Our partnership with Short’s involves creating marijuana-infused products that mimic the taste of the popular Short’s beers for people who enjoy them but without the alcohol, » said Radway. « Some of our first products will include Soft Parade-flavored gummies and vape pens that taste like Huma Lupa Licious. »
Radway shared that the two Michigan companies will also have a joint venture in the infused beverage category. Short’s is developing a line of beverages including cold brew coffee, sparkling waters, « mocktail » tonics, teas, lemonades and more. Michigan law currently prohibits adding THC to alcoholic products.
« Consumers will be able to relax and socialize with this new generation of lighter Short’s beverages and enjoy a new kind of cannabis journey, » said Radway.
« THC and cannabis products have been part of our innovation development discussions for years, » said Joe Short, president and visionary of Short’s Brewing Company. « We’re stoked to be working with the team at Green Peak so we can bring some of our next level products and concepts to the market. »
When the laws allows, the Lansing-based cannabis company and the Bellaire-based brewer will work together to also infuse existing Short’s beer with CBD and/or THC. The licensing agreement between the two companies broadly allows GPI to use Short’s brand and beer formulations to make any type of cannabis-infused product.
The first edible GPI and Short’s products are expected to debut by the end of the year, with infused beverages following shortly after.