There’s a fallacy in investing – particularly in cannabis investing – that we guess on a founder’s concept.
So, in cannabis, we guess on the variety of acres cultivated, the listing of licenses, the kilos offered, the THC content material, and so on.
But, the reality of it’s, if we’re investing in corporations, there is just one guess we’re making – and it’s on people.
In any case, when the rules change, packaging guidelines are shredded or the business morphs at gentle velocity, would you reasonably guess on a static concept or on a human who can adapt simply as rapidly?
These are the ideas of Cresco Capital’s Codie Sanchez. Get extra insights from Codie on how her agency analyzes founding groups and the purple flags that may halt funding consideration at Investor Intelligence.