It ought to come as no shock that one of many voices behind timeless classics like “Hits From The Bong” and “I Wanna Get Excessive” is a significant participant in California’s authorized weed trade.
B-Actual (born Louis Mario Freese), OG member of Cypress Hill and Prophets of Rage, launched Dr. Greenthumb’s Dispensary within the Sylmar neighborhood of Los Angeles in August of 2018. The mixed medical and adult-use dispensary provides an enormous vary of authorized weed merchandise, together with B-Actual’s personal Insane OG pressure, alongside rooms put aside for listening events, movies, and digital content material.
Final yr, B-Actual advised MERRY JANE that Dr. Greenthumb’s would “give individuals an expertise apart from with the ability to choose up high quality flower, whether or not it’s the highest shelf or someplace within the center. We tried to make it so we’ve got one thing for everyone, reasonably priced for everyone. Other than that, we need to give them a optimistic expertise so once they go away they need to come again, they need to inform their associates, they usually left with one thing different than simply the flower, focus, or edible.”
B-Actual is continuous to develop his enterprise this yr, opening a second medical-only Dr. Greenthumb’s location in Sacramento final weekend. “As Sacramento is the capital of California, we’re honored to be one of many restricted variety of licensees that the native jurisdiction and state have accepted for enterprise,” Freese mentioned to Forbes. “We’re thrilled to look towards a future the place Dr. Greenthumb can proceed to supply high-paying jobs and quality-tested merchandise.”
“Dr. Greenthumb” was initially the identify of a Cypress Hill monitor, however ultimately grew to become B-Actual’s alter ego and the identify of his cannabis firm. “Dr. Greenthumb reworked from a music into an alter ego, and ultimately into an emblem of a part of our model, when it comes to what I do as a gangapreneur within the cannabis tradition, apart from Cypress Hill,” B-Actual defined. “I didn’t see that evolution occurring once I first made the music as a result of legal guidelines being what they had been again then.”
Though Cypress Hill has been rapping about weed ever because the early ’90s, B-Actual mentioned he did not know whether or not he would stay to see the day when individuals might hit the bong legally. “We had religion that [legalization] would happen, however whether or not or not it might smile upon our time to see it, we didn’t know; however, we knew we had been preventing for it,” he advised Forbes. “It’s been nice to see the progress and alter that has occurred within the cannabis tradition, because it pertains to legalization, medical use, all features of it.”
Each Dr. Greenthumb’s areas provide house supply, made potential via a partnership with Pushed Deliveries, the nation’s first publicly-traded weed supply enterprise. In a press launch, B-Actual mentioned that “that is the primary of many vital initiatives you will note us pioneering collectively.” Along with the brand new Sacramento location, B-Actual plans to open two extra areas in Humboldt and Cathedral Metropolis later this yr.